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Swanndri

Swanndri

Most people spend the two days before Christmas worrying about last-minute presents, but not William Broome. On December 23rd, 1913, he trademarked what's become New Zealand's most iconic outerwear brand.

Designed to keep you dry like a swan's plumage, Broome devised the name Swanndri. Perhaps it was a particularly rainy summer at his home in Taranaki, or perhaps Broome just had the foresight to know that Kiwi weather can turn in an instant. Either way, from day one, Swanndri was designed to keep rural New Zealanders comfortable no matter what the weather threw at them: from bitterly cold and wet winter mornings to hot, harsh summer afternoons.

People often ask us why the company wasn't named after the more famous bird known for keeping water off its back. Easy decision: "Swanndri" sounds better than "Duckdri".

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Save 34%Swanndri Men's Barn Yarn Dye ShirtSwanndri Men's Barn Yarn Dye Shirt
Swanndri
Swanndri Men's Barn Yarn Dye Shirt Sale price$27.00 Regular price$41.00
Save 31%Swanndri Men's Port Road Long Sleeve ShirtSwanndri Men's Port Road Long Sleeve Shirt
Swanndri
Swanndri Men's Port Road Long Sleeve Shirt Sale price$61.00 Regular price$88.00
(1)
Save 26%Swanndri Men's Taranaki Tailor Long Sleeve ShirtSwanndri Men's Taranaki Tailor Long Sleeve Shirt
Swanndri
Swanndri Men's Taranaki Tailor Long Sleeve Shirt Sale price$61.00 Regular price$82.00
Save 39%Swanndri Tundra Fleece AnorakSwanndri Tundra Fleece Anorak
Swanndri
Swanndri Tundra Fleece Anorak Sale price$75.00 Regular price$122.00
Save 36%Swanndri Burkes Pass Utility PantSwanndri Burkes Pass Utility Pant
Swanndri
Swanndri Burkes Pass Utility Pant Sale price$61.00 Regular price$95.00
Save 46%Swanndri Men's Ranger Wool Zip Front Bush ShirtSwanndri Men's Ranger Wool Zip Front Bush Shirt
Swanndri
Swanndri Men's Ranger Wool Zip Front Bush Shirt Sale price$70.00 Regular price$129.00
Save 19%Swanndri Glacier Print T ShirtSwanndri Glacier Print T Shirt
Swanndri
Swanndri Glacier Print T Shirt Sale price$25.00 Regular price$31.00
(1)
Save 47%Swanndri Men's Evans Flat Oilskin JacketSwanndri Men's Evans Flat Oilskin Jacket
Swanndri
Swanndri Men's Evans Flat Oilskin Jacket Sale price$117.00 Regular price$222.00
Save 31%Swanndri Hunter Oilskin Dog CoatSwanndri Hunter Oilskin Dog Coat
Swanndri
Swanndri Hunter Oilskin Dog Coat Sale price$43.00 Regular price$62.00