PURE Sports Nutrition makes clean, gut-friendly fuel for runners, cyclists, triathletes and team athletes. Every product is made in New Zealand with premium ingredients and no artificial flavours or colours, and is tested by real athletes in training and racing. PAST Outdoors is an official Australian stockist of PURE Sports Nutrition.

Made in New Zealand

PURE was founded by Simon Kraak and sports nutritionist Marewa Sutherland. The range is made in PURE's own purpose-built factory at PURE HQ in Christchurch, so the team controls quality from the first recipe to the finished product. The result is sports nutrition that is easy to digest, not overly sweet, and still tastes good three hours into a long run or ride.

Trusted by elite teams and batch tested

PURE fuels professional teams including Wellington Phoenix FC and the Hurricanes Super Rugby team, along with endurance athletes across New Zealand and Australia. Selected products, including the PURE Performance + Race Range, are batch tested for prohibited substances, so athletes in drug-tested sport can use them with confidence.

Shop the PURE range

• PURE Energy Gels: drinkable Fluid Energy Gels and classic 35g gels, in caffeine and non-caffeine flavours. Browse all our running gels and energy gels.
• PURE Electrolyte Hydration: a natural sports drink powder in pouches and single-serve sachets, plus a Low Carb version for everyday hydration. Compare it with our other electrolyte powders and sachets.
• PURE Electrolyte Capsules: an easy way to replace sodium on long, hot runs and rides without drinking extra fluid.
• PURE Performance + Race Range: high-carbohydrate Race Fuel, Race Energy Gels and Race Recovery, built for race day.

Which PURE product do I need?

For sessions under an hour, water or a PURE Electrolyte Hydration drink is usually enough. For longer runs, rides and hikes, add PURE gels or Race Fuel to keep your carbohydrate topped up, and use electrolyte capsules in hot weather or if you sweat heavily. Not sure where to start? Get in touch with our team and we'll help you put together a fuelling plan for your next event.